Today’s rapidly evolving forms of communication and media require an understanding of the nuance, authenticity and personalization needed to effectively reach, engage and connect with audiences—and compel them to action. As a senior communications professional, I know this is best achieved with powerful storytelling. Key to my approach is knowing where, when and how to combine copywriting and content writing with striking imagery to strategically achieve desired outcomes. As a senior leader, I strive always to lead and uplift people in ways that elevate their strengths and grow their potential.