Executive Communications at Leeds School of Business
As senior writer on the marketing team at the Leeds School of Business, I oversaw the creation of a wide variety of executive communications for the dean, senior leaders and programs.
Writing for the Dean
I was the lead writer for the now former dean, Sharon Matusik. My work included everything from talking points and internal and external email communications to video scripts, speeches, social media posts and thought leadership articles for her blog.
Executive Education Programs
I developed print and digital communications to promote Leeds’ executive education programs administered by the Business Research Division in collaboration with Graduate Programs. I also supported promotion of the programs with social media strategy and copy.