I am a multichannel marketer, writer and transmedia storyteller, with more than 10 years of diverse communications experience.
I enjoy using my communication savvy to strategically engage different audiences and compel others to action. I have a keen eye for identifying the details that make a difference in how communications are received, from zeroing in on the nuances that affect user experience on digital platforms to thorough proofreading to ensure accuracy and relevancy of content.
Highlights of my marketing and communication(s) expertise include:
- Conceptualizing and writing compelling, targeted and nuanced messaging required for various audiences and distribution channels and platforms from print, email and web to digital signage, Spotify and social media.
- Managing content across a variety of CMS, including UX and content development and support related to new functionality development.
- Collaborating with graphic designers, web developers, photographers, videographers and other creative staff in all aspects of the creative process.
- Editing, proofreading and fact checking materials to ensure consistent, clear and accurate communications that align with brand voice, tone and style.
- Creating a positive customer experience that encourages positive affinity for the brand.
- Managing projects in an efficient and proactive manner, delivering on or ahead of schedule to the utmost satisfaction of the client/stakeholder.
- Supervising and mentoring employees with constructive feedback that highlights their strengths, addresses limitations and encourages their own self improvement.
- Strategically approaching problems as opportunities in order to leverage an organization’s (and my own) best assets to drive results.
- Adapting to changing markets, strategies, deadlines and technologies.
